Information We Collect

Depending on how you interact with Poshaya, we may collect:

• Your name, mobile number and email address
• Shipping, billing and pickup addresses
• Order, payment, return, exchange and refund details
• Account and login information
• Products viewed, searched, added to cart or purchased
• Reviews, feedback and customer-support communications
• Device information, IP address, browser type and website activity
• Marketing preferences and communication history

How We Use Your Information

• Process, confirm and deliver orders
• Provide order tracking and delivery updates
• Manage payments, COD orders, returns, exchanges and refunds
• Respond to questions, complaints and support requests
• Prevent fraud, misuse and unauthorised transactions
• Maintain and improve our website and services
• Personalise recommendations and website content
• Send marketing communications with your consent
• Measure advertising and marketing performance
• Comply with accounting, tax, legal and regulatory requirements

We use personal information only for lawful and relevant purposes.

Payment Information

Payment transactions are processed through secure third-party payment gateways.

Poshaya does not store your complete card number, CVV, UPI PIN or banking credentials.

Marketing Communications

With your consent, Poshaya may send offers, new collection updates and promotional messages through SMS, email, WhatsApp or other channels.

You may withdraw marketing consent by:

• Using the unsubscribe option in a communication
• Replying with the applicable opt-out instruction
• Updating your communication preferences, where available
• Contacting Poshaya Customer Care

Opting out will not stop essential order, payment, delivery, return, refund or support messages.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies, including Google Analytics, Meta Pixel and advertising tools, to:

• Keep the website functioning properly
• Remember preferences and shopping-cart contents
• Understand how customers use our website
• Improve website performance and customer experience
• Measure advertising effectiveness
• Display more relevant promotions, where permitted

You may manage non-essential cookies through our website settings or your browser.

How We Share Information

We may share only reasonably necessary information with trusted:

• Courier and logistics partners
• Payment gateways, banks and payment processors
• Website-hosting and e-commerce providers
• Customer-support and communication platforms
• Return, exchange and refund providers
• Marketing and advertising platforms
• Analytics, fraud-prevention and technology providers
• Professional advisers and government authorities, where legally required

These providers may process information only for services they perform for Poshaya and are expected to protect it appropriately.

Data Security

We use reasonable administrative, technical and organisational safeguards to protect personal information from unauthorised access, misuse, disclosure, alteration or loss.

No online platform or electronic transmission can be guaranteed to be completely secure. Please keep account passwords and OTPs confidential, and never share payment credentials with anyone claiming to represent Poshaya.

Data Retention

We retain personal information only as long as reasonably required to:

• Complete orders and provide requested services
• Manage returns, exchanges, refunds or disputes
• Maintain necessary business and transaction records
• Meet tax, accounting, legal and regulatory obligations
• Prevent fraud and protect legitimate interests

When no longer required, information will be deleted, anonymised or securely disposed of, subject to applicable law.

Children’s Privacy

Poshaya’s website and services are intended for customers who can legally enter into a purchase transaction.

We do not knowingly collect children’s personal information for targeted advertising or behavioural tracking. Where legally required, information relating to a child will be processed only with verifiable consent from a parent or lawful guardian.

If you believe a child has provided personal information without appropriate consent, please contact us so we can take suitable action.

International Data Processing

Some technology, analytics, payment or service providers may process information outside India.

Where this occurs, we will take reasonable steps to ensure that the information is handled securely and in accordance with applicable law.

Legal Disclosures

We may disclose personal information where required to comply with applicable law, a court order, regulatory requirement or government request, or to protect the rights, safety and security of Poshaya, our customers or others.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements.

The revised policy will be posted on our website with an updated effective date. Material changes may also be communicated through an appropriate channel.